Conversion rate of FB Ads audience into in-store buyers
Users filled-up the participation form with their details
Transactions through our platform VS. Regular transactions
Increase WoW and YoY
Simple, effective and measurable, the benefits of a Drive-to-Purchase campaign are immediate and substantial. The calculation of the ROI no longer depends on projections. It is measured in a concrete way: it relies solely on the buyers and what they purchase. Per acquisition channel.
Customers engage with a playful experience in order to get their in-store purchase refunded (or any other incentive)
Customers redeem their personalized code in store at checkout to find out if they have won
You measure in real time the revenues generated for each buyer, to the penny.